Is your business properly branded?
Why not come along to this interesting seminar by a leading branding expert to learn more about the art of branding your business?
The event is part of the Beyond programme run by the Down Business Centre and takes place on Wednesday, October 22, 2014, from 10am – 1;.00pm at the Down Business Centre just off the Belfast Road in Downpatrick.
During this 3-hour workshop participants will learn about how to develop a powerful brand strategy. This workshop is ideal for anyone who is establishing a new business and brand or for existing businesses who wish to refresh or improve their current brand.
What will be covered:
* An introduction to branding and it’s importance
* The brand development process
* The importance of product distinction
* Establishing brand personality
* Brand identity development
* Create the brand experience
Branding expert Valerie Brown will be presenting the seminar for the Beyond Programme.[/caption]
Both new businesses establishing their brand as well as existing businesses that wish to refresh or improve their brand are welcome to attend. THis event covers a multi-sector approach including food producers, designers, hospitality, retail etc. Some local businesses have already attended the early taster by Valerie and they will certainly want more.
The seminar is an interactive and informal approach including exercises and case studies
Valerie Brown, the seminar presenter, established True Channel in 2009 offering clients a range of business strategy and branding services. She has worked with over 100 small businesses helping them to devise business strategies and develop meaningful brands. She also offers her clients a range of market research and marketing services, developing plans to help clients reach customers in a more targeted manner.
Valerie has developed a brand development programme called The Brand Pitch and also runs a series of branding masterclasses. She has been invited as guest speaker on branding at various events where she inspires and motivates all who attend. She also works with clients on developing a more effective online presence and helps clients develop or improve their websites, develop e-commerce ventures and works with clients on developing digital marketing activities.
As founder of Trend Blast, a website dedicated to showcasing and promoting cool ideas and products from around the world, Valerie previously worked within the World Trade Centre network, promoting Belfast and Northern Ireland to a worldwide audience.
Cost: Only £15.00 (3 hours)
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