It has been an unstoppable year so far for Comber’s family-run farm, Mash Direct.
The company already has over 152 accolades to their name and last night were named The UK’s Number 1 Branded Supplier in Fruit, Veg & Salads by The Grocer, the leading publication in the supermarket industry in the UK.
This award recognises and celebrates outstanding performance and standards in grocery retail throughout the UK and is a testament to the continued commitment and high levels of service executed by Mash Direct.
The Grocer awarded Mash Direct this title after polling buyers from supermarkets, wholesalers and buying groups, asking them to nominate, across 19 categories, the suppliers that they rate as best performing against a number of criteria, including quality of product, NPD, reliability of supply and category management. It is a great honour for Mash Direct to receive this highly acclaimed award and add to the growing success in 2018.
Director Jack Hamilton said: “This award recognises the hard work the whole team put in year after year to continually innovate and drive the company forward and gives everyone on the farm great encouragement to continue their success across the UK.
“Having only started out fourteen years ago as a small farm diversification supplying to local stores in Killyleagh and Killinchy we are astonished to be voted as The UK’s Number 1 Branded Supplier in Fruit, Veg & Salads. We are so proud of our local area and the award winning vegetables that we grow on our farm. It is great that we get to share these with the rest of the UK and further afield and we are extremely proud of the recognition.”
Mash Direct is an independent, family owned farming and food production enterprise launched by Martin and Tracy Hamilton in 2004 at their farm in County Down, close to the shores of Strangford Lough, and they are the market leader in quality, convenient ‘field to fork’ vegetable and potato dishes ranging from traditional accompaniments of mashed potato and champ to complete ready-meals.
With a total of 19 Great Taste Awards to date, the award-winning Mash Direct range can be found in the ready meal aisle and is available in Northern Ireland and Scotland in Sainsbury’s and Tesco, and throughout Great Britain in Waitrose, Ocado, Booths, Nisa and Wholefoods as well as other independent stores.
See the full list of products at:
