Asda Kilkeel launches food drive for Cornerstone Foodbank.
Colleagues at Asda Kilkeel have teamed up with Cornerstone Foodbank to launch a drive for food donations at the store, as part of nationwide activity by the supermarket chain.
With school holidays now underway, foodbank referrals for children rise steeply as they lose access to free school meals – with some families struggling to manage costs.
Shoppers will be able to donate much-needed supplies when they are doing their shopping at dedicated instore collection points, which will go directly to Cornerstone Foodbank.
The foodbank distributes food to people from across the wider Mourne area and last year supported over 60 local families in crisis.
The initiative is part of Asda’s three-year ‘Fight Hunger Create Change’ programme, working in partnership with foodbank charity The Trussell Trust and food redistribution charity FareShare, investing over £20 million to create long-term positive change to poverty in the UK.
Locally, the initiative is being led by Asda’s instore community colleagues who have been working closely with their local foodbanks to ensure they receive donations of the items that make the most difference.
Stephanie Rogers, Asda Kilkeel Community Champion, said: “Our customers and colleagues are always very generous, and we’re really pleased to be getting behind the Asda Fight Hunger Create Change campaign, which will make a difference on a very local level as well as on bigger scale across Northern Ireland.
“We always have food collection points instore, but over the next few weeks we’re really trying to increase the level of donations during the summer holidays, when sadly foodbank referrals do tend to increase.”
Find out more about the Asda Fight Hunger Create Change initiative here: https://corporate.asda.com/blog/2019/02/22/how-a-year-of-our-fight-hunger-scheme-has-helped-people-living-in-food-poverty