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Is Northern Ireland a nation of holiday romancers?

Almost 1 in 3 NI holidaymakers have enjoyed a holiday romance, and over 35% have enjoyed more than one romance in a single holiday says research by the travel partner of Love Island, Jet2holidays!

 With this year’s Love Island contestants taking part in the definitive game of love on the sunny island of Majorca, new research published by the travel partner of the show, Jet2holidays, has lifted the lid on whether or not Northern Ireland is a nation of Love Islanders.

The poll shows that almost a third (30%) of all NI holidaymakers have enjoyed a romance in the sun at some point in their lives. 10% also admit to meeting a love interest on a flight to a holiday destination, with 27% saying they believe at love at first sight!

With the nation talking about Love Island as the show’s contestants navigate twists and turns in their attempts to couple up and find true love, the survey has revealed that people from Northern Ireland aren’t afraid to choose more than one partner in their quest for love when they’re in the sun.

LOVE ISLANDERS: Research carried out by Jet2holidays, the official travel partner of this year’s Love Island, has revealed that 1 in 3 NI holidaymakers have enjoyed a holiday romance.

Over a third (38%) of people in NI admit to having more than one holiday romance in a single holiday, with these non-monogamous holidaymakers clocking up an average of three romances during a single holiday.

The research by the leading package holiday specialist, which is the travel partner of Love Island this year, also asked where the public struck lucky in love when abroad, with Spain, France and Croatia coming out as the best destinations for a spot of holiday romancing.

The survey also found that almost three quarters (70%) of us have no regrets about our holiday romances, the average length of a holiday romance is fourteen days.

Zoe Towers, Head of Product at Jet2holidays added: “Our summer holidays are all about creating memories, and the holiday romance has always been a part of that magic. With everyone talking about Love Island, our research shows that we are in fact a nation of Love Islanders ourselves. At Jet2holidays we hear from lots of happy customers who have met their partners when on holiday with us, and this research really demonstrates that. It’ll be interesting to see if the data applies to any of this year’s Love Island contestants, and we’re sure the nation will be watching keenly.”

As well as launching a dedicated advertising campaign, Jet2holidays is offering viewers the chance to win ten pairs of money-can’t-buy tickets to the Love Island Live final as part of its brand partnership, and in addition to that, a Jet2holiday for two people to Majorca will be up for grabs each week throughout the series.


*The research for Jet2holidays was carried out by OnePoll between in May 2018 with 2,000 adults. All research conducted adheres to the MRS Codes of Conduct (2010) in the UK and ICC/ ESOMAR World Research Guidelines.

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