The room was packed, everyone had had a breakfast cuppa and a scone and Ryan Hand of Hand Made Media Productions was ready for action.
Explaining his new company making marketing videos for local businesses at the breakfast meeting, he declared that he had only been two months in business and already had found a few local businesses keen to promote themselves with a video on You Tube or Vimeo. Ryan had previously worked at the BBC for ten years, and in his spare time he is a stand-up comedian!
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Some of those who attended the Beyond breafast presentation by Ryan Hand, third right. Pictured are Brendan Mulhall, Michael Forster, Down District Council, Kieran McMahon, McMahon Business Solutions, Laura Orr, CAFRE, Andrea Boyd, administrator at Down Business Centre and Centre business manager, Janice Symington.[/caption]
“I produce  a wide range of approaches and always true a keep things light-hearted if possible. I can help give anyone’s business a lift. My latest video recently was for Nicky’s Cafe which is receiving plenty excellent traffic with 1200 views already,” said Ryan.
“Hand Made Media Production can cover your business or an aspect of it or even a product. The key incredient to the success of a video is that the business itself has to promote it proactively through its own social media and encourage their followers also to spread it through their systems.
“So Facebook and Twitter would be the first choices but people use may other platforms such as Pinterest, Snap Chat, Bebo, and Instagram and many more.
“Facebook is particularly effective as you can boost a post or take out a sponsored story on it and this helps again to drive it towards becoming truly viral.”
Ryan showed the audience a recent video he made for the Hutt Hostel providing accomodation for the coming Irish Open whose owner owns the Anchor Bar and Brunel’s Restaurant in Newcastle. It was about identifying the business assets and using the strengths of the area. We took promotional shots in Castlewellan Forest Park, Â the Granite Trail and other scenic places and included lively music in the background.”
Ryan explained that the cost of making a video can be anything from £0-60 an hour and can take on average around 20-25 hours to make.
He said: “We can also edit you own videos and put the selected pieces together if cost is an problem. Generally a short promotional video is quite effective and these can last from one to three minutes. Our aim is to make them as professional as possible.”
There was a lively question and answer session and Janice Symington, business manager of the Down Business Centre responsible for managing the Beyond programme, thanked Ryan Hand for his breakfast presentation and explained further sessions taking place through the Beyond business programme.
Come along to #Optimise And Develop Your Online Presence
A practical Social Media Workshop that is designed to provide businesses with the practical hands on skills required to operate a business in the digital age.
The Developing an Online Presence workshop will include information on:
• Establishing a social media presence within companies • Understanding website & search engines & the free tools available • Setting up e-mail accounts & sending e-mail campaigns
Location: Downpatrick Social Entreprise Hub Date: Wednesday 4th March 2015 Time: 1pm – 3pm Cost: FREE
To register: Contact Claire Conlon at CIDO on 02838 396 520 or claire.conlon@cido.co.uk stating your name, contact number, e-mail address & location of the event. Please note places are limited & are based on a first come basis.This is a Beyond event.
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