Slieve Donard In Tap Deal For Tennent's NI And Hastings Group

[/caption] Announcing the new deal, Tom McCusker, Managing Director of Tennent’s NI, said, “The Hastings Hotels Group has long been recognised as the outstanding champion of quality in Northern Ireland’s hospitality sector and has, in particular, focused on delivering consistently excellent service.  That is an approach which mirrors our own corporate and brand priorities and we are delighted, through this latest association with Hastings, to position our draught beers and ciders portfolio as the choice of the sector leaders. “We have enjoyed a long and successful partnership with Hastings through the changing face of Northern Ireland.  The new contract is a tangible endorsement of both the quality of our brands portfolio and our commercial approach.  We are looking forward not only to continuing to build sales and presence for our brands, but also to partnering Hastings Hotels Group in developing innovative promotions and initiatives across its outlets.  It takes us another step closer to our stated aim of being recognised as the number one premium drinks company in Northern Ireland and the preferred supplier to the licensed trade.” Howard Hastings, Managing Director of the Hastings Hotels Group, shares this belief in the mutual benefits of this long and successful relationship. He said, “Hastings Hotels Group is delighted to be continuining its long association with Tennent’s NI.  Our companies’ connections stretch back to the time of The Ulster Brewery of which Sir William Hastings was a director and shareholder.  We are delighted to be offering Tennent’s and Magners Draught in all our outlets and to be enjoying the service and support that Tennent’s NI offers us.” The Tennent’s NI portfolio which includes Tennent’s, Magners, Beck’s Vier, Stella Artois and Hoegaarden will be pouring in The Europa and Stormont in Belfast, the Culloden at Cultra, Slieve Donard in Newcastle, Ballygally Castle on the Antrim coast and the Everglades in Londonderry. Pictured in The Europa Hotel’s Piano Bar raising a glass to the new contract are (left) Tom McCusker, Managing Director of Tennent’s N.I. and Howard Hastings, Managing Director of Hastings Group.]]>