That is the message from police in Newry Mourne and Down as they dedicate resources to promote road safety this week.
Inspector Lynne Corbett explained: “Road safety is a local priority for us and we want everyone to take steps to ensure that all road users are safe.
“While the vast majority of right thinking people realise that speeding and other offences such as drink driving are unacceptable, there is still an irresponsible minority who ignore all advice and warnings and this operation is aimed at those people who continue to put themselves and others at risk.
“We will be conducting dedicated patrols and will focus on education and enforcement.
“We are asking all motorists to reduce their speed, wear seatbelts, do not use your mobile phone while you are driving and never, ever drink and drive.
“We will continue to play our part and enforce the law and together we can prevent further death and injury on the roads.”