Mash Direct Secures New Tesco Deal


Mash Direct have landed a new deal with one of the UK’s biggest supermarket chains, Tesco.

Mash Direct is an independent, family owned farming and food production enterprise launched by Martin and Tracy Hamilton in 2004 at their family farm in North Down and has proven to be a County Down success story.

Continuing to build the business at Mash Direct are, (l-r) Tracy, Jack, Lance and Martin Hamilton down on the farm.

The contract will see five of Mash Direct’s products go into 73 Tesco stores across England starting on the 14 June 2017.

Mash Direct are celebrating the opportunity of being showcased on the end of aisle in Tesco stores by launching their products with a special, introductory price of £1 per pack.

Already available in over 160 Tesco outlets across Scotland and Northern Ireland and an additional 130 stores in the Republic of Ireland, Mash Direct are setting the trend for convenient and healthy vegetable side-dishes.

Sales Director, Lance Hamilton said: “This is such a great opportunity for us to showcase the heritage varieties of vegetables on our family farm, grown specifically for their superior flavour. We already have a strong working relationship with Tesco and we are looking forward to building our reputation in these new stores.”

The five products launching into the Tesco stores from the 14th June are: Chilli Baby Bakes, Green Cabbage, Crispy Vegetable Bakes, Potato Croquettes and Potato Cakes, RRP £1 per pack.

Mash Direct continues to be the market leader in quality, convenient ‘field to fork’ vegetable and potato dishes ranging from traditional accompaniments of mashed potato and champ to complete ready-meals.

A range of products from Mash Direct now in Tesco across the UK.

The company were named Company of the Year at the Food Manufacture Excellence Awards 2016 and won the SIAL Gold Innovation Award in the Middle East for their Crispy Vegetable Bakes, a first international award for the company.

With a total of 18 Great Taste Awards to date, the award-winning Mash Direct range can be found in the free-from aisle in Morrisons. Products are also available in Ocado, Booths, Nisa and Amazon Fresh as well as other independent stores.