NIIRTA Comments On Customer Survey of Independent Retailers
THE Northern Ireland Independent Retail Trade Association (NIIRTA) has welcomed research on customer perceptions of independent retailers, conducted by 02, Retail Expert Clare Rayner and the British Independent Retailers Association.
The survey results for Northern Ireland show:
·xa0xa0xa0xa0xa0xa0xa0xa0 19% say they shop at big brand/chain businesses more frequently because they don’t know where the nearest good independent business is
·xa0xa0xa0xa0xa0xa0xa0xa0 9% can’t name an independent business near their home
·xa0xa0xa0xa0xa0xa0xa0xa0 69% think independent businesses are more expensive
·xa0xa0xa0xa0xa0xa0xa0xa0 59% think independents don’t offer the range of goods they’re looking for
·xa0xa0xa0xa0xa0xa0xa0xa0 30% shop at independents once a week or more
·xa0xa0xa0xa0xa0xa0xa0xa0 52% choose to shop at local, independent stores because of their convenience
·xa0xa0xa0xa0xa0xa0xa0xa0 47% choose to shop at local, independent stores because they’re an important part of the local community
·xa0xa0xa0xa0xa0xa0xa0xa0 29% choose to shop at local, independent stores because of the tailored, personal service
·xa0xa0xa0xa0xa0xa0xa0xa0 33% choose to shop at local, independent stores because of the unique experience
NIIRTA Chief Executive Glyn Roberts Welcomes Survey
NIIRTA Chief Executive Glyn Roberts said: “This is very useful survey of customer attitudes to independent retailers and shows that many of our members have a lot more to do in challenging customers perceptions that they are both more expensive and lack the range compared to multiple retailers.
“We have always encouraged consumers to shop around and they will be surprised at both the range and competitive prices independent retailers can offer.
“NIIRTA is encouraged that the survey also shows that consumers in Northern Ireland do support local traders because of their local community links, more personal service and the unique experience they offer.
“Our independent retail sector needs to build upon their unique selling points highlighted in the survey to survive in these challenging economic times.”
