This summer, local fans of Caledonia Smooth can earn themselves free entry to either of the next two race meetings at Down Royal Racecourse, Lisburn.
The next two race evenings at the racecourse are on Friday 30 August (Musgrave Retail Partners NI Race Day) and Friday 13 September (Victoria Square Ladies Day.)[caption id="attachment_41655" align="alignright" width="390"] Paul McGurk (left), Innovation Marketing Manager with Tennent’s NI, raises a glass of Caledonia Smooth with Mike Todd from Down Royal Racecourse, to toast the success to date of the summer ticket promotion that is running inmany pubs and clubs across Northern Ireland.[/caption]
The local outlets where consumers can choose to participate in this promotion and be rewarded for their loyalty to Caledonia Smooth include: Banbridge’s Golf Club and Downshire Arms; Hillside Tavern, Hillsborough, Gate Inn,Aghalee, and Square One, Dromara; Holywood Golf Club; Bangor’s Imperial Bar, Pickie Bowling Club, BangorGolf Club and Ballyholme Yacht Club; Newtownards’ Strangford Arms Hotel, Ards Bowling Club, Roma’s and The Pub Bar; Clandeboye Golf Club, Conlig; First & Last, Comber; Donaghadee’s Golf Club and the Moat Inn;Kircubbin’s Finnegan’s and the Village Inn; Kirkistown GC; Ballygowan’s Davidson’s Bar and the Chestnut Inn; Downpatrick’s Turley’s Bar, Downpatrick Cricket Club; Downpatrick Golf Club; The Oaks Bar, Darragh Cross; McMullan’s Bar, Louginisland; Enterprise Bar, Ballynahinch; The Ramery Inn, Ballynahinch; Spa Golf Club; The Anchor Bar, Newcastle; Harbour Inn, Newcastle; Mourne Golf Club, Newcastle; Golf Links Restaurant,Newcastle; Macken’s Bar, Newcastle; Harbour Inn, Annalong; Ballymartin Inn, Kilkeel; Old Tom Bar,Castlewellan; Maghera Inn, Castlewellan; Old George Hotel, Rathfriland; and Newry’s Canal Court Hotel, Magee’s Bar, Phoenix and Newry Olympic Hockey Club.
During the promotion, everyone who collects four tokens (one per pint of Caledonia Smooth) on the promotion’s collector card can claim one free entry to Down Royal Racecourse in August or September, plus a free pint of Caledonia Smooth when they get there! They simply post the completed collector card to the address stated on it.
“Caledonia Smooth, a smooth, light & creamy pint with a perfectly balanced flavour was only just introduced to the local marketplace last year. The brand has been building a strong racing association in Northern Ireland, so this summer we wanted to expand this link and reward our already loyal and fast growing fan base,” explained Paul McGurk, Innovation Marketing Manager with Tennent’s NI.
He added: “As Caledonia Smooth is perfect for a social night out with friends, and a trip to the horse races is an excellent evening to enjoy with friends, pairing the two seemed like a sure bet! On the day, the races themselves – and any bets placed – may not turn out the way you hope but at least with this offer consumers will be guaranteed to enjoy a complimentary smooth finish courtesy of Caledonia Smooth.”