How Effective Is Your xa0Mobile Marketing asks Phil Carrick ?
Mobile marketing produces more results more quickly than any other marketing channel in the history of the world, EVER!
A bold statement, YES! However, this is backed by good reason, research and stats. Let me tell you why I know that. xa0Whilst mobile marketing is still in it’s infancy the facts so far do not lie and show no signs of abating. We as smartphone users are an intimate bunch, we do very little without having our little friend beside us 24/7. xa0Now this is a Marketer’s dream! Tap into the enormous benefits of using this little device as a marketing magnet. So, does Mobile Marketing work? I’ll let you be the judge of that!
1. ‘Off The Scale’ Response Rate -xa0Mobile ‘Apps’ have a facility built into them that enables businesses to send immediate notifications directly to their customer’s smartphone. xa0These ‘Push Notifications’ are opened and read by an astonishing 97% of people…WOW! xa0Let’s just put this into perspective. The average email to a customer or prospect has an average 4-8% open rate! xa0This is so incredible that I have to say it again:
- ‘Push Notifications’ are opened and read by an astonishing 97% ofxa0people…WOW!
2. Immediate Action -xa0xa0A massive 70% of all mobile searches result in action within one hour of the search. xa0There is no other marketing method anywhere that can come close to these figures.
3. A ‘Captive’xa0 & Intimate Audiencexa0– If you have a smart phone then you realise how addicted you are to it. xa0You are never more than an ‘arms-length’ away from it 24 hours a day. xa0You are a prisoner to your phone, it goes everywhere with you. xa0Many parents check for keys, mobile phone THEN KIDS! xa0You know that when it ‘beeps’ everything else around you STOPS, and you must see what your mobile wants from you! xa0This is a MARKETER’S DREAM! Here are a few crazy stats courtesy fromxa0Google:
- * xa085% of smartphone users look for local information on their phone
- * xa081% of these people TAKE ACTION as a result
- 59% of these people visit the business, either in store or online afterxa0the local search
- * xa0If your business cannot by found by smartphone users either by axa0Mobile ‘App’ or a Mobile Optimized Website, then your business will not exist far past 2014! Now, that’s scary!
So, let’s be blunt…..Mobile Marketing is by farxa0THE VERY BESTxa0form of marketingxa0EVER!
4. High-Quality Leads -xa0Our research shows us that conversion rates are up to 10 times higher on a phone than they are on the average website. Having your business available either as a Mobile Optimized Website or through a custom ‘App’ will have your customer’s eating out of your hand. xa0Your business is relevant, and that’s what Google and your Customer’s are looking for!xa0 Your customers don’t have to scroll in and out trying desperately to find your contact number, only to find out that after they tap the number the bloody thing doesn’t call, annoying isn’t it! xa0Therefore, if a prospect calls from your mobile app or mobile optimized website then they are 10 times more likely to buy from you than your website (Source: Google). xa0So, in short Mobile generates the very best leads for your business.
5. Lights, Camera…ACTION!xa0– Again, 90% of mobile searches lead to action and over half lead to a purchase.
In Summary:
Mobile marketing is a very different beast to traditional advertising such as printed media and even your website.xa0 This is ‘intimate marketing’ at its best and the mobile marketing revolution is about to explode on the shores of the UK.xa0 Let’s be perfectly clear……no other form of marketing comes anywhere close to giving you the same return on investment!
ABOUT PHIL CARRICK.
Phil Carrick is a published author and Founder ofxa0Acorn Mobile Marketing.xa0 Having been trained personally by some of the world’s top online marketers, Phil is now able to bring his wealth of experience to the UK & Ireland, and is passionate and enthusiastic about helping small to medium sized businesses defy the downturn.xa0 Please visithttp://acornmobilemarketing.
