Just Live A Little Ltd In Portaferry Celebrates First Year Of Success


A Portaferry company specialising in breakfast cereal is celebrating its first year in business.

Enterprise, Trade and Investment Minister Arlene Foster and Finance Minister Simon Hamilton have congratulated local company Just Live a Little Ltd run by David and Jill Crawford on a successful first year in business.

The company, which produces granola breakfast cereals, began trading in April 2013 and since then has developed a strong consumer base, with its products now distributed across a range of outlets in Northern Ireland, Great Britain, Hong Kong and online.

[caption id="attachment_48939" align="alignleft" width="400"]Enterprise, Trade and Investment Minister Arlene Foster and Finance Minister Simon Hamilton are pictured with Just Live a Little Ltd’s David and Jill Crawford during a visit to the Portaferry-based business. Enterprise, Trade and Investment Minister Arlene Foster and Finance Minister Simon Hamilton are pictured with Just Live a Little Ltd’s David and Jill Crawford during a visit to the Portaferry-based business.[/caption]

Speaking during a tour of the company’s premises in Portaferry, Minister Foster said: “This has been a tremendous first year of business for Just Live a Little, with its expansion into both local and international markets. Food is a dynamic and progressive industry and our companies here in Northern Ireland have a strong record of success in terms of products being recognised for the outstanding quality that retailers, foodservice organisations and consumers are seeking.

“The achievements of Just Live a Little to date highlight how small businesses are increasingly catching the eye of major retailers.”

Just Live a Little Ltd has developed a number of new products including granola bars and new recipe granolas that are available in a wide range of retail outlets. In addition, the company has recently secured its first business in the United Arab Emirates and will supply the Dubai based retailer the Al Maya Group with a range of products.

The Minister continued: “Just Live a Little is a great example of a company which is expanding its product range to take advantage of any emerging opportunities. These are strong building blocks for the future and I look forward to hearing of its continued success in years to come.

Finance Minister Simon Hamilton said: “Just Live a Little Ltd is a great example of a local Ards company which has grown swiftly after their granola emerged as a commercial winner. This company can be held up as an excellent example of the success which can be achieved by artisan companies in Northern Ireland.

“To date this company has not only established a strong foothold in the local market but has also secured lucrative export deals in Britain, Hong Kong and United Arab Emirates and online.

“This is a remarkable achievement for such a fledging company, that demonstrates there is a growing global market for good quality products produced in Northern Ireland.”

Speaking to Down News following the first year celebration, David Crawford said: “In the first year we have succeeded in expanding our range and tapping into new markets. It has been a remarkable and successful year when we managed to really grow. We received great help from Invest NI both financially and through solid business advice around sales and market and product development, and we also received a very welcome investment from HALO, a businesses support programme backed by white knights who invested in our company.

“We’ve gone through a rebranding of the business. We now sell in Tescos and will soon be in ASDA by the end of the year. We export quite a bit of our produce and we even made a very good contact in a supermarket group in Dubai. Currently we send our products to other areas such as England. But we would like to consolidate  the regional market here first before we really have a crack at the UK market. But it is amazing that Birningham is about three times the population of Northern Ireland.

“We are very confident our products will succeed. Demand is excellent. I first got the idea on breakfast granola when I worked with Clandeboye Foods. I looked after making yogurt there. My wife came across an excellent breakfast recipe and we worked on it and in a short time we were selling the early products. We produce all of our product in the converted barns beside our home in Portaferry.

“We are very busy but are managing to meet demand so far. When the time comes we may have to expand, but just now we are coping well. We are really inspired by local food companies such as Mash Direct and Finnebrogue Meats who are leading the way in food production of local produce.”

David explained that his small business was able to compete with bigger brands and still grow. He said granola was a quality product with an excellent shelf life. When they started off in business, they were working on a niche product, and its popularity grew, and now is is more mainstream in shoppers’ tastes.

He added: “One key turning point for us was getting a contract with the Al Maya supermarket group from Dubai. They were in Belfast with Invest NI and we were very lucky to link up with them. They have been terrific to work with.

“Basically our gameplan now is to get our heads down and make the business prosper. We have been reinvesting most of what we have made, and eventually we will need more staff. We are both just delighted to have this opportunity to make and sell this great product.”


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